Baslama (Bismillah) is the name of the Islamic phrase b-ismi-llāhi r-raḥmāni r-raḥīmi  
بِسْسْمِ اللهِ الرَّحْمٰنِ الرَّحِيْمِ (Reads right to left)
"In the name of God, the Most Gracious, the Most Merciful"

It is depicted with calligraphic images similar to those above made up of the words in arabic.

This is the phrase recited before each sura (chapter) of the Qur'an – except for the ninth. It is used by Muslims in various contexts (for instance, during daily prayer) and is used in over half of the constitutions of countries where Islam is the official religion or more than half of the population follows Islam.

Sources:
Beautiful Bismillah Calligraphy | islamic-stuff-corner.blogspot.com
Basmala - Wikipedia

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last updated 28 Mar 2016